How to make your brand stand out.
Date: To be arranged (please leave your details)
Time: 10am – 1.30pm
Venue: HPS Group, Marlow (lunch provided)
With all the marketing noise out there it’s difficult to make your brand stand out. That’s why you need great, arresting creative to grab attention and change attitudes. Which is no mean feat. Today’s consumers are a well-informed, socially networked audience who rapidly weed out and reject overblown claims and concepts. So your creative has to be powerful, intriguing and above all relevant to the people you are talking to. It has to be flexible and adaptable too. Today’s campaigns will most likely work from the web down so you need concepts that will perform great online and just as well in the supporting print and sales media.
Join us at this latest version of HPS’ Creative Masterclass and discover how a better understanding of creative processes, targeting and briefing can improve the quality and cut-through of your marketing communications.
In this Creative Masterclass you’ll discover:
- Why you need creative – what it can do for marketers
- Identifying with and capturing a specific audience
- The importance of integration and personalized communications
- The reducing role of broadcast. Working from the web down.
- Why SHIRAZ helps you focus in online creative development
- The idea is the thing – and it must be relevant!
- Better briefing makes better creative – here’s how to do it
Who should attend:
Marketing Directors & Managers
Product & Brand Management
Marketing Communications Management
Anyone who regularly briefs or appraises creative work
Presentation includes a FREE lunch
EXCLUSIVE – Creative Masterclass – Limited to 12 attendees
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