Improve your marketing effectiveness.
Date: Thursday 8th November 2012
Time: 10am – 1.30pm
Venue: HPS Group, Marlow (lunch provided)
Integrating online and offline media for greater marketing effectiveness. With all of the hype about online media it’s easy to forget that customers still consume a great deal of offline media too. As brands rush headlong into email, SEO, PPC, and social media it is essential that all of the marketing elements work together to deliver coherent and persuasive propositions to customers and prospects. Marketing professionals are being put under ever greater pressure to do more for less and quicker so is ‘online’ the ‘Pandora’s Box’ it’s being made out to be or do offline tools still have a vital role to play? How do we combine the two now to get the best of both worlds?
Join us at this very latest of HPS Group’s Marketing Masterclasses. Discover how you can improve your marketing effectiveness by better integrating online and offline techniques to deliver greater marketing accountability and enhancing your professional reputation.
In this Online Offline Integration Masterclass you’ll discover:
- That the real power of integration is in the customer journey
- The difference between acquisition and retention integrated campaigns
- How your brand can be enhanced in integrated campaigns
- Why a holistic view of your customer is the most valuable thing you can achieve
- The role of effectiveness evaluation in online/offline campaign planning
- That integration is not just about making things look the same!
Who should attend this key Masterclass?
Marketing Directors/Manager, Brand Managers, Digital Marketing Directors/Managers, Business Development Directors
EXCLUSIVE – Limited to 18 attendees.
Click on the below button to register your interest.
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