Marketing ROI

Your opportunity to prove marketing is worth it!

Date: Thursday 21st June 2012
Time: 10am – 1.30pm
Venue: HPS Group, Marlow (lunch provided)

You’re a talented marketing professional but life just gets tougher and tougher doesn’t it? Every penny of your marketing expenditure is put under ever greater scrutiny. The CEO is on your back, The Finance Director is demanding greater accountability: You’ve got to prove that your marketing works and you’ve got to do it NOW!

Join us at the latest of HPS Group Marketing Masterclasses. Discover how you can improve the marketing accountability of your activities, improve Marketing ROI and enhance your professional reputation – and walk away with useful tools to help you implement your new skills.

Masterclass Agenda

  1. Why marketing fails to get taken seriously
  2. What Business wants from marketing
  3. The BIG idea in MROI
  4. 5 essentials for profitable marcoms
  5. Measuring the short-term value of marketing investment
  6. Measuring the long-term value of marketing investment
  7. The essential metrics every marketing manager should know
  8. Creating a measurement culture: the 15 essential steps

Who should attend this key Masterclass?

Marketing Directors

Marketing and Communication Heads

Top Marketing Management seeking a framework for ROI

Marketing Professionals who are accountable for marcoms expenditure

Click on the below button to register your interest.

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If you can’t make this date we are happy to advise you of the next planned event.

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