Content Marketing

“Content is King”. We’ve all heard it but what does that really mean for marketers in 2012?

Date: Thursday 20th September
Time: 10am – 1.30pm
Venue: HPS Group, Marlow (lunch provided)

Everyone is talking about ‘content’. It is becoming the cornerstone of customer and prospect interaction. But it is so nebulous, few people can define it and very few have a formal strategy for creating and distributing content. How is content defined? Where does it come from? Who creates it? What purpose does it have? And, why should marketers put it at the heart of their marketing activities?

We’ll use examples from leading brands and the very latest thinking from content marketing gurus to show how you can implement a content marketing strategy that engages customers, builds brands and gets results.

In this HPS Marketing Masterclass you’ll hear from our Content experts the very latest thinking and examples of great Content Marketing. You’ll discover:

• What counts as content?
• Why content has become so important?
• What is ‘content marketing’?
• Why everyone is a publisher now
• Why you should have a content strategy and a framework for creating one
• How your Content strategy fits into the overall marketing mix
• How to evaluate content marketing ROI
• Tips and hints for creating great content
• The legal considerations of content marketing

Who should attend?

Marketing Directors/Manager and Digital Marketing Managers that want to realise the opportunity that effective content marketing can bring to their brands.

Click on the below button to register your interest.

If you can’t make this date we are happy to advise you of the next planned event.

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