The unmissable hands-on Masterclass.
Date: Thursday 13th September 2012
Time: 10.00am – 4.30pm
Venue: HPS Group, Marlow (lunch provided)
A FREE practical brand building Masterclass where you will learn from branding experts how to build a strong, viable brand – from scratch!
Brand building is often cloaked in mystique by its practitioners but, in fact, building a strong brand that creates a real difference should be a straightforward process. In this FREE Masterclass you’ll learn how to build a clear vision for a brand and then create the core elements of the brand definition that will bring it to life. In addition, you’ll learn how to give brands an appropriate and inspiring name and a compelling and motivating identity as well as discovering how to bring brands to life inside organisations.
This Masterclass is a hands-on, working session where YOU build the brand under guidance from the HPS Group team. YOU walk away with a fully defined brand for a real brand idea. It’s highly instructive and great fun. It will probably be the best day’s marketing training you will ever experience!
Summary of the Masterclass’ content
- The importance of having a great Brand
- Defining the core Brand ‘idea’
- Brand Vision and Mission – where is it going and how?
- The Brand profile – the core components of the brand definition
- Distilling the Brand’s Essence
- Naming the Brand
- Creating a Brand Identity
- Encouraging a Brand culture
- The importance of a Brand manual
EXCLUSIVE – Build a Brand Masterclass -
Limited to 10 attendees for this special event!
Click on the below button to register your interest.
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