Find out the digital trends for 2012 and beyond.
Date: To be arranged (please leave your details below)
Time: 10am – 12.30pm
Venue: HPS Group, Marlow (lunch provided)
“We will see as much change in the next five years as we have done in the last ten” Mark Holden PHD. The pace at which technology is moving will not slow and as marketers we need to keep up to date with all the latest technology available to us.
We’ve seen the rise of the QR code and also augmented reality over the past 12 months and are set for further growth in areas such as frictionless commerce, connected devices and the use of video content for marketing. We look at how to best utilise technology to complement the user experience and further engage our customers rather than use these technologies just because of their innovative nature and dominance.
We’ll use examples from leading brands and the very latest thinking from digital marketing gurus to provide you with ideas on how you could utilise some of these innovations to complement your marketing strategy, engage customers and generate excitement within your business to ultimately drive results.
In this HPS marketing briefing you’ll hear from our digital experts on the very latest examples of how brands are using these dominant trends and technologies:
- The rise of digital marketing
- Social , mobile and localised marketing
- Experiential marketing techniques
- Frictionless commerce in the real world
- Data, information, knowledge – what this means to your brand
- How marketers can utilise crowdsourcing techniques
- Our 2012 and beyond watch list
Who should attend?
Marketing Directors/Manager, Brand Managers, Digital Marketing Directors/Managers, Business Development Directors.
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