Now you can learn the very best and latest techniques for briefing and assessing creative work. This Masterclass is one of many that have been acclaimed worldwide.

Join us and learn from the experts how to get better creative work that makes your marketing budgets work harder!

Learn the best techniques for briefing creative work…

10.00am

“20 Golden Rules for Better Creative Briefing”

Join us and learn the secrets of better creative briefing – the key to an improved return on your marketing communications investment.

Subjects:

What is a brief?
The role of the brief
Why are briefs so important?
What happens if it all goes wrong?

…and then how to appraise the work effectively
11.45am

“20 Essential Questions when Assessing Creative Work”

OK – you’ve done your homework and given the agency a great brief. But how do you actually assess the creative that’s presented to you?

Just because it’s jaw droppingly surprising, doesn’t necessarily mean it will be surprisingly effective – does it?

At this FREE results focused Masterclass, you’ll learn why you should ask such questions as:

will it ‘Wow’ those you want to ‘Wow’?
is it campaignable?
is it that damned good?
is it finally worth the green light?…

…and fifteen other essential questions to help you choose the right creative work for your business.

Who should attend:

Marketing Directors & Managers
Product & Brand Management
Marketing Communications Management
Anyone who regularly briefs or appraises creative work

Presentation includes a FREE lunch at 1.00pm

EXCLUSIVE – Creative Briefing Masterclass – Limited to 12 attendees for this special UK premier event!